Donkeys Don't Play Hockey

We are all like donkeys when we start a business for the first time. We have preconceived notions what we need to do. The media pays outsized attention to very successful entrepreneurs who have large capital investments and a slew of employees.

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A majority of entrepreneurs, however, don’t have any employees (72%.) And most don’t have much money to start. It's to these entrepreneurs I speak to. I’ve worked with thousands of entrepreneurs over two decades (and ran 3 businesses) helping them focus on priorities that matter. There are a multitude of pitfalls first-time entrepreneurs can easily fall prey to. This can lead to confusion and dampen one’s spirit.

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However, when you’re clear on where you need to focus your energies your entrepreneurial spirit comes alive. Be forewarned, you will be making a transformative change in who you are. The identity shift is dramatic, like going ‘from being a donkey to becoming a hockey player’ (yes, I know, it sounds crazy but true.)

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Learning Objectives

1/ Discover why most advice for first-time entrepreneurs is counterproductive and what to do instead

2/ Create a foundation by 'Acting Your Stage'

3/ Determine how to move forward by applying the Entrepreneurial Continuum framework to everything you do 

4/ Transform your view of what entrepreneurship is all about (and how we go from 'donkey to hockey player').

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"I wish I had attended this [workshop] before starting my business, the details and insight were invaluable."

                                                                -Erin Williams

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